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“Search Engine Optimization (SEO)”! One of the most talked about and emerging topic in the world right now. But, what really is SEO and why is it so important? In simple words, SEO is the art of making web pages attractive and rank higher in the search results. With proper SEO maintenance your website or webpage/posts can rank higher in the search results of the search engines. Thus, it generates more traffic and views to your web contents.

But does Search Engine Optimization needs to be a top priority? Yes, it definitely needs to be the top most priority. According to a stat from Hosting Trinubal (2019), there are over 70 million blogs published on the internet in a month. That means more than 2 million blogs per day. Similarly thousands of websites are being hosted per hour. Fun fact: the users rarely do or most of the times, do not visit the second page of their google search results at all. So, it seems important to rank higher, doesn’t it? Then, to let your content rank at the high and to get traffic/visitors to your page you need Search Engine Optimization because you simply need to be on that top page of the search engine.

However, this is a challenging task because with change in time the ranking algorithms of search engines are getting more and more strict. Even the smallest of things matter. You simply cannot ignore any of the factors that affects your page’s SEO. There are several SEO factors that affects the rankings:

  • On-Page SEO
    • Keywords
    • Meta Descriptions
    • Image Alt Texts
    • URL Structure
    • Internal Linkings
    • Page Perfromance
    • Content Quality
  • Off-Page SEO
    • Backlinks
    • Domain Authority
    • Anchor Texts
    • Traffic/ Reviews/ Trust
    • Social

These are just the basic factors that helps you rank higher in the search results. In addition, there are still more sub-factors inside those above factors.

Therefore, Search Engine Optimization is the first and the most important task to do if you are looking to build up your reputation in the internet. Not just getting traffic and more views, SEO will lead to better user experience, generate leads for your business, manage your promotion costs, create Synergy of all marketing activities online and finally take you ahead of the competition. So, if you are going to post any website or content on your site you might as well take the time to make sure that google takes notice of your effort.

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